When a client approaches us with a specific vision, we love the challenge of bringing it to life. Recently, we had the pleasure of working with Doug, a designer who needed a custom lighting solution that combined aesthetics, performance, and reliability.
The result? Our 3-Sided Top-View 12×12 Digital Flex Neon — a product that exceeded his expectations and became a key element of his project.

The Challenge: A Unique Housing Design
Doug’s project required a neon strip that would deliver bright, focused light while maintaining a sleek, professional appearance. He specifically wanted a front-white, three-sides-black housing design:
Requirement | Why It Mattered |
|---|---|
Front white | To maximize light output and brightness for direct viewing |
Three sides black | To minimize light spill and reflection, keeping the focus on the illuminated area |
Sleek, modern appearance | To blend into dark backgrounds when viewed from the side — ideal for architectural installations where a clean, unobtrusive look is desired |
Our Solution: A Custom 3-Sided Top-View Flex Neon
We developed a custom flex neon solution that met every requirement:
Feature | Specification |
|---|---|
Product Name | 3-Sided Top-View 12×12 Digital Flex Neon |
Housing Design | Front white + other three sides black |
LED Type | SMD3535 RGB |
LED Density | 84 LEDs/m |
IC Type | WS2811 |
IC Density | 28 ICs/m (1 IC controls 3 LEDs) |
Voltage | DC12V |
Power | 16W/m |
PCB Width | 8mm |
Cross‑Section | 12mm × 12mm |
Beam Angle | 180° (3‑sided top‑view) |
Connector | 3‑pin JST (male/female) |
Roll Length | 10m per roll (customizable) |
Key Features
1. Front White + Three Sides Black – Clean, Focused Light
This unique housing design offers several advantages:
Feature | Benefit |
|---|---|
White front face | Maximizes light output and brightness for direct viewing |
Black sides and back | Minimizes light spill and reflection, keeping the focus on the illuminated area |
Sleek, modern appearance | Blends into dark backgrounds when viewed from the side — ideal for architectural installations where a clean, unobtrusive look is desired |
2. 3‑Sided Top‑View – 180° Beam Angle
The 12×12mm profile provides three top‑view light‑emitting surfaces, offering a 180° beam angle for wide, even illumination — perfect for:
Letter signage and channel letters
Building outlines and facades
Display cases and shelving

3. 84 SMD3535 RGB LEDs/m – High Brightness
With 84 LEDs per meter, this strip delivers:
Vibrant, saturated colors
High brightness for excellent visibility
Smooth color mixing and transitions
4. WS2811 Pixel Control – Dynamic Effects
The WS2811 IC enables pixel‑level control:
1 IC controls 3 LEDs (28 ICs per meter)
256 grayscale levels per channel
Full‑color animations, chasing, and gradients
Compatible with standard SPI controllers
5. Compact 12×12mm Profile
The 12×12mm cross‑section with 8mm PCB width is compact enough for:
Tight installation spaces
Narrow channels and recesses
Discreet architectural outlines
6. 10m Roll Length – Extended Coverage
The 10m per roll length provides:
Longer continuous runs
Fewer connections and power injection points
Reduced installation time
7. Cutting Marks – Precise Sizing
The strip features cutting marks for easy, precise length adjustment — ensuring a perfect fit for any project.
The Result: Doug’s Feedback
After receiving and testing the samples, Doug’s response was clear:
“After testing the samples, I no longer hesitated and decisively chose this product for my project — because it truly looks amazing!”
His decision was driven by:
Exceptional visual quality – the front-white/three-sides-black design delivered exactly the look he wanted
Reliable performance – consistent brightness and color across the strip
Professional appearance – the sleek design blended perfectly into his architectural installation
This is exactly the kind of feedback we strive for — a client who sees their vision realized and is confident in their choice.
Applications
Application | Why This Strip Fits |
|---|---|
Channel letters | Clean white front, black sides minimize light bleed |
Building outlines | 180° beam, compact profile |
Architectural accents | Sleek design, high brightness |
Signage | Vibrant colors, WS2811 pixel effects |
Retail displays | Easy cutting, secure mounting |
Backlighting | 3‑sided emission for even illumination |
Installation Overview
Step | Action |
|---|---|
1 | Plan the layout and measure required length |
2 | Cut at the nearest cutting mark if needed |
3 | Secure using aluminum clips, aluminum profiles, or flexible profiles |
4 | Install end caps (with or without holes) |
5 | Connect 3‑pin JST connectors to controller and power supply |
6 | Power on and enjoy dynamic lighting effects |
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Looking for Custom Architectural Lighting?
This project demonstrates how we can adapt standard products to meet specific design requirements — from unique housing colors to custom lengths and control configurations.
Whether you need a front-white, three-sides-black neon or any other custom design, we can help.
👉Write to me for samples, technical support, or a quote.
